Marketing Management. Tests RIU (30 jobs)

Collection of tasks on the subject
"Marketing Management" code (PA)

Task 1
Question 1: What questions can be solved by marketing?
1) what to whom and where to produce;
2) what to whom and where to sell;
3) When and how to manage the movement of goods;
4) The correct answer is 2.3;
5) The correct answer is 1.3.
Question 2. What is the "three pillars" of marketing?
1) demand, supply and price;
2) the producer, the consumer, the seller;
3) marketing, advertising, service;
4) the sale, management and delivery;
5) goods, the price, the consumer.
Question 3. What is the basic principle of marketing?
1) to respect and take care of your customer?
2) Update your product range;
3) Look for a niche;
4) distribution and sales, advertising, service system of goods movement;
5) Marketing mirror of your company.
Question 4. What characterizes the size of the market?
1) the number of sellers in the market;
2) the number of buyers in the market;
3) the amount of product that can be sold for a certain time;
4) The maximum number of one type of goods on the market;
5) all kinds of goods necessary to the consumer.
Question 5. What are the properties of the goods attract a buyer?
1) reliability, design, service life;
2) the price, availability,
3) appearance;
4) ease of use;
5) low cost design.

Task 2
Question 1: What are the principles laid down in the functional marketing service?
1) Marketing is divided on separate markets;
2) marketing is divided for individual commodities;
3) responsible for the execution rests with one person;
4) the responsibility for the execution of tasks assigned to the individual or group of persons;
5) each department is responsible for a certain segment.
Question 2. What are the elements of the external environment of marketing?
1) production, accounting;
2) the financial service;
3) customers, suppliers;
4) Service logistics;
5) leadership.
Question 3. In which case, the functional organization effective?
1) for firms with a wide range of goods;
2) The production and marketing activities of the company is constant;
3) with a limited range of goods;
4) a large number of similar markets;
5) sales of big.
Question 4: What are the weaknesses of the commodity organization?
1) a wide range of responsibilities of the employee;
2) competition between functional areas;
3) fight for a private interest;
4) complex structure;
5) poor knowledge of the goods.
Question 5. What are the strengths of the commodity-market organization
1) the possibility of studying specific needs;
2) better coordination of services;
3) a reliable forecast of the market;
4) The correct answer is 2,3,5;
5) complete knowledge of the product.

Activity 3
Question 1: What is the task of marketing?
1) engage in the sale of goods;
2) meet the needs of the goods;
3) to advertise the product;
4) work on getting the maximum profit;
5) The correct answer is 1.3.
Question 2. What is the contingency needs?
1) a set of human needs;
2) the predominance of one over the other needs;
3) the impact of satisfaction on the emergence of new needs.
4) correct answers 1.2;
5) the relationship of different needs.
Question 3. What characterizes the magnitude of the needs?
1) coverage of various spheres of life;
2) mass distribution;
3) the consumer belongs to a particular group;
4) correct answers 1.2;
5) a combination of all the needs.
Question 4. What have the flexibility luxuries?
1) inelastic;
2) high elasticity;
3) low elasticity;
4) the average level of elasticity;
5) slaboelastichnye.
Question 5. What is the need to understand the structure?
1) quantitative and qualitative characteristics of needs;
2) understand the reasons for the connection,
3) correct answers 2.4;
4) th