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Marketing Management. Tests RIU (30 jobs)
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Product description
Collection of tasks on the subject
"Marketing Management" code (PA)
Task 1
Question 1: What questions can be solved by marketing?
1) what to whom and where to produce;
2) what to whom and where to sell;
3) When and how to manage the movement of goods;
4) The correct answer is 2.3;
5) The correct answer is 1.3.
Question 2. What is the "three pillars" of marketing?
1) demand, supply and price;
2) the producer, the consumer, the seller;
3) marketing, advertising, service;
4) the sale, management and delivery;
5) goods, the price, the consumer.
Question 3. What is the basic principle of marketing?
1) to respect and take care of your customer?
2) Update your product range;
3) Look for a niche;
4) distribution and sales, advertising, service system of goods movement;
5) Marketing mirror of your company.
Question 4. What characterizes the size of the market?
1) the number of sellers in the market;
2) the number of buyers in the market;
3) the amount of product that can be sold for a certain time;
4) The maximum number of one type of goods on the market;
5) all kinds of goods necessary to the consumer.
Question 5. What are the properties of the goods attract a buyer?
1) reliability, design, service life;
2) the price, availability,
3) appearance;
4) ease of use;
5) low cost design.
Task 2
Question 1: What are the principles laid down in the functional marketing service?
1) Marketing is divided on separate markets;
2) marketing is divided for individual commodities;
3) responsible for the execution rests with one person;
4) the responsibility for the execution of tasks assigned to the individual or group of persons;
5) each department is responsible for a certain segment.
Question 2. What are the elements of the external environment of marketing?
1) production, accounting;
2) the financial service;
3) customers, suppliers;
4) Service logistics;
5) leadership.
Question 3. In which case, the functional organization effective?
1) for firms with a wide range of goods;
2) The production and marketing activities of the company is constant;
3) with a limited range of goods;
4) a large number of similar markets;
5) sales of big.
Question 4: What are the weaknesses of the commodity organization?
1) a wide range of responsibilities of the employee;
2) competition between functional areas;
3) fight for a private interest;
4) complex structure;
5) poor knowledge of the goods.
Question 5. What are the strengths of the commodity-market organization
1) the possibility of studying specific needs;
2) better coordination of services;
3) a reliable forecast of the market;
4) The correct answer is 2,3,5;
5) complete knowledge of the product.
Activity 3
Question 1: What is the task of marketing?
1) engage in the sale of goods;
2) meet the needs of the goods;
3) to advertise the product;
4) work on getting the maximum profit;
5) The correct answer is 1.3.
Question 2. What is the contingency needs?
1) a set of human needs;
2) the predominance of one over the other needs;
3) the impact of satisfaction on the emergence of new needs.
4) correct answers 1.2;
5) the relationship of different needs.
Question 3. What characterizes the magnitude of the needs?
1) coverage of various spheres of life;
2) mass distribution;
3) the consumer belongs to a particular group;
4) correct answers 1.2;
5) a combination of all the needs.
Question 4. What have the flexibility luxuries?
1) inelastic;
2) high elasticity;
3) low elasticity;
4) the average level of elasticity;
5) slaboelastichnye.
Question 5. What is the need to understand the structure?
1) quantitative and qualitative characteristics of needs;
2) understand the reasons for the connection,
3) correct answers 2.4;
4) th
Additional information
Task 4
Question 1: How would you characterize the buyer's request?
1) the result of incentives;
2) the need, backed by purchasing power;
3) the reasons for people committing acts;
4) motive;
5) a set of rules developed by an experienced person.
Question 2. What could be an option of marketing activities, if the consumer a single negative experience?
1) advertising campaign;
2) replacement of the goods, repair services;
3) refund;
4) the provision of free samples;
5) The placing on the market of higher quality products.
Question 3. What marketing activities must be accomplished if the consumer - a single positive experience?
1) advertising campaign;
2) refund;
3) the provision of free services;
4) repair services;
5) The placing on the market of another consignment.
Question 4: What are the functional quality should be at the furniture?
1) practicality;
2) fashion statement;
3) beauty;
4) comfort;
5) reliability.
Question 5: How the quality of goods is characterized by undeveloped style of consumption?
1) regulations;
2) emotional;
3) function;
4) Aesthetic;
5) correct answers 2.3.
Task 5
Question 1: What are the properties interested in consumer goods with averagely style?
1) aesthetic and functional;
2) emotional and aesthetic;
3) functional and regulations;
4) the emotional and functional;
5) emotional and regulations.
Question 2. What are the qualities characterized by functional item?
1) health safety;
2) ease of purchase;
3) compatibility with other products;
4) correct answers 1.2;
5) correct answers 2.3.
Question 3. What qualities characterized aesthetic product?
1) how much pleasure;
2) originality;
3) trendy;
4) Present;
5) harmless to health.
Question 4: What style is characterized by a highly developed consumer?
1) regulatory principles;
2) functional principles;
3) aesthetic principles;
4) regulatory and functional;
5) fashion.
Question 5. How is the selection of goods, when the style of consumption has not yet formed?
1) intuitively;
2) regulatory signs;
3) functional characteristics;
4) for aesthetic grounds;
5) for emotional.
Task 6
Question 1. What characterizes the closed market?
1) commodity exchange within the boundaries of the state;
2) The buyers and sellers are connected by non-profit relationships;
3) a set of national markets;
4) the circle of buyers and sellers is unlimited;
5) The lack of non-profit links.
Question 2. What characterizes the types of competition?
1) The goods are the competitors to each other;
2) products serve the same need, and differ in their characteristics;
3) The same products with different quality;
4) different products with the same consumer properties;
5) between different kinds of goods.
Question3. Why carry out an analysis of competitors' activities?
1) to determine the correct pricing policy;
2) study of the strengths and weaknesses of competing products;
3) Development of forecasting the probable tactics and strategies;
4) correct answers 1.2;
5) correct answers 2.3.
Question 4. What actions to protect the resort "leader" system F.Kotlera?
1) round;
2) defense positions;
3) mobile defense;
4) correct answers 2.3;
5) correct answers 1.2.
Question 5. What are the options applies attacks "pretender to the leadership" system F.Kotlera?
1) counter-offensive;
2) a frontal attack;
3) bypassing;
4) attack gorillas;
5) correct answers 2,3,4.
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