Test 2 (Units 4-6)
SECTION 1: VOCABULARY
1 Write in the words below in sentences 1-7.
image / investment / house / campaign / budget / market / labels
1 We need to define our target ___________________
2 Brand ____________ is the opinion people have about a brand.
3 Their new advertising ______________ uses a famous actor.
4 Haute couture is the fashion _______________’s loss leader.
5 I only wear designer _______________ from Italy.
6 What do you think the return on our ________________ will be?
7 We’re on a very tight _______________ so don’t spend too much.
2 Match the two halves of the sentences. Write your answers here:
8____ 9____ 10____ 11____ 12____ 13____ 14____ 15____
8 He set
9 The European Space Agency launched
10 I’d like to borrow
11 We’ll have to
12 We didn’t make
13 You always take
14 The bank won’t lend
15 I think this new product can beat a its second satellite to Venus last night.
b money to start a new business.
c raise the money somehow.
d me the money.
e up the company in 1981.
f the competition.
g a profit for the second month in a row.
h risks in business.
SECTION 2: LANGUAGE
3 Change the word in brackets (if necessary) to complete the sentences.
16 The most _______________ (success) brand in the world is Coca-cola.
17 Paris has the ______________ (big) number of talented designers.
18 It’s ______________ (easy) to use the lift than the stairs.
19 Flying is _______________ (cheap) than it was twenty years ago.
20 Money isn’t as ______________ (important) as happiness.
21 After having moved to Los Angeles, I ______________ (rent) an apartment in the centre.
22 In 2003 she ____________ (sell) over three thousand units.
23 The warehouse said they ______________ (not, have) any in stock.
24 When _____________ (you, arrive) in Barcelona? Was it yesterday or the day before?
25 Ted Foster hopes that he might ________________ (be) the first person to send tourists to the moon.
26 Most people ______________ (not, will) be interested because it’s too expensive.
SECTION 3: READING
4 These sentences are missing from these tips for new businesses. Decide where they best fit.
a And not just for one day
b Don’t give up – learn from them.
c Try your local bank, for example.
d Use their expertise.
e It can’t only be about profit.
f But most of all have fun
g Who are they?
A good idea
A good business begins with a good idea. (27)_____. When you wake up the next morning, it must still be a great idea!
If you don’t have the money to start up your great idea or you don’t want to sell your house, there are a number of places to start. (28)______.
See anything and anyone as an opportunity. Talk to friends and family about your idea. Talk to your potential suppliers. (29)______.
(30)_____ What do they do well? What can you do differently? Find out everything about them.
All businesses have problems and they don’t disappear as you get bigger. (31)___ Find out why they happened and deal with them better next time.
For a successful business you need to care about the idea. (32)_______.
As one entrepreneur says. ‘Feel passionate about what you’re doing. (33)______.’